Trip'n Taco Rebranding

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Trip’n Taco seeks to create a fresh, adventurous, and innovative visual brand/identity that captures attention and ensures repeat, loyal customers. They aspire to be the best Mexican mobile restaurant to hit the streets of Austin, where they are the envy of other food trucks. With a newly reinvented brand, Trip’n Taco aims to guarantee that they are the talk of the town by providing a fun, community-based, funky, eclectic, and flavorful explosion of the tastebuds. 

This project focused on rebranding the Trip’n Taco food truck with a bold, energetic logo using vibrant analogous colors and dynamic motion. I originally sketched up different possible logos, and then, using Illustrator, I crafted precise vector elements to create balance and harmony. The sugar skull adds cultural flair, while angular typography enhances movement and contrast. The strategic use of line, shape, and color makes this rebrand both eye-catching and memorable, bringing new life to the brand's identity. 

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